Last updated on September 17th, 2024 at 05:55 pm
More and more game developers draw attention and acquire new customers and audience through cooperation with another famous or fully compatible in target audience brand. Top Games, Inc. , TGI , collaborated with Legendary, Apple Original Films, Sony Pictures, and TOHO CO. Similarly, TGI’s CEO Yaoqi Guo (David Guo) and VP Benjamin Gifford, proactively seeking Strategies for Retaining Audiences in Evony, sincerely encourage their team to achieve appropriate collaborations to enhance the game’s mechanics. Brands evaluate each other at first, let them find the common values, check the audiences’ congruence, and clearly see the message of the collaboration. These types of collaborations encourage an immersive and thrilling process of the play that is worth every player’s expectations, particularly the IP brand fan players. The ever-changing gaming process to give the genuine joy of the game to everyone around the world is Yaoqi Guo’s mission to offer all players in the world high-quality gaming experiences.
“For gamers, a game is not just a hobby or entertainment, but a way of life,” Yaoqi Guo said.
Below is a brief timeline of Evony’s collaborative endeavors in the last two years:
Kong: Skull Island Collaboration Event (2022)
In 2022, Evony released the Kong: Skull Island Collaboration Event. Players could expect various activities, including Kong’s Adventure Event, login rewards, and the Jungle Nightmare challenge to defeat Mother Longlegs for rare items. The Monarch Sciences segment allowed players to complete quests and purchase Gems for Prosperity Points, with top players earning exclusive decorations. The Skull Island Defense offered opportunities to upgrade defenses and earn valuable gifts, such as new castle decorations and historic generals. Additionally, the event introduced new Monarch Gear, Globus Cruciger, which significantly reduced enemy troop attacks. Players were encouraged to update their game to the latest version to fully participate in the event and access all new features.
Godzilla Collaboration Event (2023)
In 2023, Evony launched the Godzilla Collaboration event. Godzilla from the sea brought a new challenge. Players could recruit the new Spiritual Beast, Burning Godzilla, and attack Ghidogah and Biollante. Login rewards included a limited Flame Ring Decoration for three days. During the event, players could acquire Godzilla Badges from King Ghidorah Package and Boss monsters. These badges were redeemable for the Burning Core. The Burning Core unlocked Burning Godzilla, which could march with troops on the map. The King Ghidogah Invasion allowed players to redeem Godzilla Badges for rare items. Players could obtain badges daily from Boss monster King Ghidogah. Extra badges were available through King Ghidorah’s Token and Lucky Chests. Completing event quests and purchasing basic Gems increased Prosperity Points. These points earned rewards such as the limited Flame Ring Decoration and Crimson Roar Avatar Frame. Players could also gain Godzilla’s Castle by reaching King’s Party Cake level 10. They could unlock the Godzilla Fame Emblem by obtaining various decorations, Spiritual Beast, Avatar Frames, or March Effect. The World Boss Biollante appeared randomly on the World Map. It offered rewards for solo and Alliance attacks. Additional rewards were given for specific HP thresholds.
The Evony × Napoleon Collaboration Event (End of 2023)
At the end of 2023, Evony launched The Evony × Napoleon collaboration event. The epic story of Emperor Napoleon unfolded with numerous exciting events.
Daily login rewards included Napoleon Gold Coin and other special gifts. Players received the Napoleon Collaboration Box after 7 days. The Napoleonic Epic Historic General Avatar (Glory) was awarded after 10 days. Players had the opportunity to win part of 60,000,000 Gems by participating in Napoleon’s Trial. The event featured both Junior and Senior trials. The Junior Trial consisted of ten questions with no time limit. The Senior Trial had fifteen questions with a strict six-minute time limit. Incorrect answers were penalized harshly. Answering all questions correctly in the Senior Trial allowed players to win Gems. A single Trial Revival Ticket could amend one incorrect response. The game had the full event rules on this screen.
Insights from VP Benjamin Gifford
VP Benjamin Gifford has more faith in the worth of collaborations noting, “I love those collabs they are just so fun and interesting to work through how we could take movies or other IP that I know into our games. IP Collaborations Kinda Like ‘Kong: Skull Island,’ Godzilla, And Napoleon Integral To Our Marketing Strategy.” At TGI, Benjamin is responsible for product marketing strategy as well as internal corporate culture and compliance.
There were over 1 million players getting in on these collaborations with the Napoleon movie. Social media campaigns and an in-app exclusive events package achieved a totality of 1.52M social impressions and +0.9% LAU,Objectives reached -proposition vs KPIs: “All these partnerships have been very successful and has encouraged us to do more collaborations with icons, because from there we create experiences in-game that can resonate be relatable to any different type of people. We love working with new partners and are open to discussing any potential partnership that provides a win-win-win for our players, IP collaborators, as well as TGI,” said Guo.
