AI Making a Dent in Gaming: Insights from Benjamin Gifford at Top Games

Last updated on September 17th, 2024 at 05:55 pm

In recent years, gaming technology has made great strides. Several trends are particularly noteworthy. Growth of virtual reality and augmented reality – VR and AR – technology. The sector that is developing the fastest in recent years is mobile gaming. VR and AR technology has become possible for modern players to immerse themselves in the game fully. Cloud gaming and related technologies are making huge changes in playing in the virtual space. At the same time, artificial intelligence has become easier games, made gameplay dynamic and adaptive, and has become one of the most important catalysts for changes in the gaming industry.

AI is used not only by developers of AAA-class games but also by many small and medium-sized independent developers who actively study practical aspects of the use of AI in game development. One of these companies is Top Games, Inc. (TGI), of which Benjamin Gifford, vice president, shared some interesting facts about AI.

Built a High-Performance System for Quick Actions

Benjamin Gifford is responsible for project marketing strategy, design and corporate compliance. Together with co-founder and CEO David Guo, the two of them are not just interested in bringing fun games to players around worldwide but most importantly by improving user experience. Utilizing data science plus the OKR method, they have built a high-performance system to turn on team-wide quick actions in order to stay ahead.

Benjamin on AI

Benjamin believes, “AI is becoming a game-changer, automating tasks, fostering creativity, and enabling adaptive gaming environments. At TGI, we use this tool to tailor game experiences, enhance user engagement, and streamline development and support processes. We plan to further integrate AI into game mechanics, conduct comprehensive player behavior analysis, and improve global customer support and interactions.”

However, Benjamin also acknowledges the risks AI brings. “We are mindful of the legal complexities AI introduces, particularly in copyright disputes. While AI enhances game development, it cannot and should not replace the intrinsic human creativity that drives our interactive art industry forward.”

Evony: From Browser-based to Mobile games

The company provides exploration camps for each employee, creating a positive environment for open-minded thinking and innovation. This unique approach has enabled TGI to successfully develop the popular game “Evony: The King’s Return.” This real-time strategy war game blends history and civilization, promotes diversity and inclusivity, and connects players worldwide through its alliance system.

evony-generals-features

In 2010, Facebook and other social networks initially released browser-based so-called “social games”. Then these games quickly turned into mobile games since smartphones were able to handle all the heavy processing. The most innovative technology in terms of processing power, as well as modern audiovisual images and smart features can be found on Android devices or iOS.

The “Evony” franchise is part of this evolution. Evony Age I & II, browser games with more realistic scene design and operational play that attracted a lot of players at the same time.

A good number of game development studios presently delve into use AI technology in games. They strive to make projects better from a technical and creativity standpoint in order for players’ experiences to be like none other.

AI’s Limitless Potential in Transforming Gaming

The role that AI can take in gaming is limitless. As time goes by, this technology will continue to change many elements of gaming and its products, from the generation of content to the interaction with users. For example, each player will be able to explore more dynamic and complex game layouts that result in each experience being once-in-a-lifetime.

AI analyzes the player’s behavior and selects different parameters that formulate future experiences; Over time, this factor becomes the main aspect of any player’s satisfaction. AI accelerates the creation of gaming products through the implementation of algorithms that solve the current producer’s task independently, thanks to the automation of monotonous work. This will reduce the time and money involved in product development.

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